Clarks

‘Feet First’ Campaign

As a market-leading brand, Clarks traditionally delivered product focused back-to-school advertising, and so did their competitors. In 2017, they asked us to change the conversation and deliver an aspirational, brand-lead campaign.

The Thinking

Kids are fearless, full of energy and imagination. We used fairytale narrative and hand-drawn illustration to bring that to life to demonstrate that kids jump into life feet first, and Clarks puts kids feet first.