Coles

'Fresh Bites' Micro Learning

Following the success of ‘Serve Up’ platform for Coles Liquor, we were asked to develop a micro-learning platform to help deliver training to Coles, Australia’s largest supermarket chain.

The Thinking

We knew the funny, entertaining style lead to increased participation for Coles Liquor, the challenge was to deliver this in a way that could be replicated in a cost-effective manner for Coles grocery. Using quirky, simple animations to develop personalities for the different products allowed us to create interesting educational stories at scale.