COLES LIQUOR
'Serve Up' Learning & Development
Coles Liquor comprises some of Australia’s most popular liquor stores including First Choice Liquor, Vintage Cellars and Liquorland. Only 5% of their extremely mixed employee base was completing their product training modules.
The Thinking
Create a bespoke, mobile first learning platform and use it to re-invent the learning experience. Introduce SMS video to drive staff to the site and use humorous content, an irreverent tone and strategic rewards to drive cut-through.
The result:
90% completion rate for the
first 3 modules.A strong positive correlation in customer satisfaction since launch.
Average session times of over
9 minutes on the platform.
Serve Up Brand Development
SMS Marketing
Launch Video
Learning Content Videos