EPWORTH HOSPITAL GEELONG
‘Next Generation Health Care For A Greater Geelong’ Campaign
Following the successful launch of the paediatrics ward and emergency department, Epworth asked us to launch their new, state-of-the-art, $270 million Geelong private hospital.
The Thinking
Our campaign heavily appealed to the strong sense of local pride. TV and video work featured the theme song of the Geelong FC and was aired during home games in the lead up to the opening. Strategic media focused on building general awareness in the wider region during busy summer tourist periods.
