EPWORTH HOSPITAL RICHMOND
Paediatrics Ward & Emergency Campaign
Epworth is one of Australia’s largest and oldest private healthcare providers. The launch of their new pediatrics ward and emergency department needed to drive awareness and help build preference when competing with the Royal Children’s Hospital.
The Thinking
We developed warm key art to appeal to parents and communicate a supportive message. This was paired with copy that spoke to urgency to help create a tie to urgency and locality. Then, a strategic media plan was used to ensure brand awareness was highest in the local area. Secondary campaign assets were created to deliver child health statistics to further demonstrate expertise.
