JULIUS MARLOW
‘In His Shoes’ Campaign
To help reach a diverse range of young, influential and fashion-focused guys, we helped Julius Marlow pair up with popular influencers.
The Thinking
The ambassadors stretched across a number of different interest groups including music, TV and comedy. To ensure their story was recognisable by a wider audience and help create consistency we worked with the influencers to create stories that communicated their ambition and mood. These stories were used in both print and video to improve retention and brand awareness.
