OZITO
‘Do It With Ozito’
As an opening price point brand, building brand awareness was always going to be essential to help Ozito build trust with customers.
The thinking
Develop and own the opening price point by specifically targeting DIY customers and then use this unique position to deliver content that will strengthen brand loyalty. As a brand targeting DIY users as opposed to tradies, this allowed us to be more gender neutral in our tone and content.
The Results:
20% increase in sales (more than twice the category increase).
Increased ranging with our key retail partner, Bunnings.
