RINNAI
‘Australian Summers’ Campaign
Riannai is one of the leading hot water brands in the country, but had very little brand awareness for their air conditioning and cooling products. Our job was to position Rinnai as the leader in total home comfort (heating, cooling and hot water).
The Thinking
First, we created a campaign that spoke
to the unique nature of the hot Australian summer, where restless, hot nights are common. We knew that hot nights lead to a massive spike in enquiries for the cooling products, so we turned up the dial on our media buying when people were anticipating going to sleep in uncomfortably warm temperatures.
